Very well written! This is exactly the thinking that led us to build Beni - a browser extension that recommends resale options while you shop online. When we were starting we found that, similar to your points above, a lot of shoppers wanted to buy more sustainably and they knew that theoretically they could probably find something great secondhand. The problem was that actually shopping secondhand felt way to overwhelming for most people. So we use AI to bring shoppers curated resale recs to make it super easy to actually make the switch. https://www.joinbeni.com/
This is such an well-distilled perspective - we're working to address these problems with the current sustainable shopping experience here at Commons. We're consumer app that translates your purchase data into an emissions estimate.
By using your own spending data, we can deliver personalized recs on how to reduce consumption or switch to more sustainable alternatives, without the shame!
there definitely are very interesting points re: sustainable shopping. but it lacks something crucial, cheap, yet extremely challenging: the most sustainable action is always not to buy.
Very well written! This is exactly the thinking that led us to build Beni - a browser extension that recommends resale options while you shop online. When we were starting we found that, similar to your points above, a lot of shoppers wanted to buy more sustainably and they knew that theoretically they could probably find something great secondhand. The problem was that actually shopping secondhand felt way to overwhelming for most people. So we use AI to bring shoppers curated resale recs to make it super easy to actually make the switch. https://www.joinbeni.com/
Thank you for sharing your thoughts!!
This is such an well-distilled perspective - we're working to address these problems with the current sustainable shopping experience here at Commons. We're consumer app that translates your purchase data into an emissions estimate.
By using your own spending data, we can deliver personalized recs on how to reduce consumption or switch to more sustainable alternatives, without the shame!
there definitely are very interesting points re: sustainable shopping. but it lacks something crucial, cheap, yet extremely challenging: the most sustainable action is always not to buy.
if curious, more about it here: https://open.substack.com/pub/objet/p/telling-the-truth-about-sustainable?r=2cys&utm_medium=ios&utm_campaign=post